Tracecast joins the Salesloft marketplace to turn product usage data into pipeline
Malachy Donovan
Tracecast, the AI action layer for product led sales, is expanding to support even more sales workflows. Today, users can integrate with Salesloft to orchestrate personalized outreach at scale. Tracecast intelligently matches complex lead journeys to the most relevant Salesloft cadence, giving sales teams more leverage to send relevant messaging that cuts through the noise. This deep integration unlocks an end-to-end PLG workflow for even more sales teams.
View Tracecast in the Salesloft marketplace here.
The problem: When outreach isn’t relevant, it doesn’t convert
Today, sales teams incorporate signals from across the web to send relevant outreach. Signals can include a job change on LinkedIn, a funding announcement, or firmographic data. AI agents help teams uncover these signals across the internet, generating outreach that is more likely to convert as a result.
However, these AI sales agents have one big blindspot: your own product usage data. Your product usage data is locked away in a product analytics tool or data warehouse, and has different security implications than data collected on the web. As a result, product led growth teams have trouble incorporating first party usage data into sales outreach. This data silo leads to more generic outreach that’s less likely to convert. It leads to product led sales motions that struggle to get off the ground.
Tracecast is an AI layer that sits on top of product usage data, making it immediately actionable by sales. By integrating directly with Salesloft, Tracecast gives you relevant sales outreach out of the box.
The solution: AI grounded in your first party data and sales cadences
As an end-to-end platform, Tracecast has full context of your first party data and sales cadences. This means that it can intelligently match prospects with relevant sales outreach, enabling your sales team to generate more pipeline faster.
For sales reps, Tracecast’s AI-first approach offers a step-change in productivity. Sales reps can simply ask Tracecast AI: “Let’s add all disengaged free tier leads to a cadence.” Tracecast AI will conduct a deep search for disengaged leads. Then, it will intelligently match those leads to a relevant Salesloft cadences. With one click, reps can add those leads to a cadence – without ever leaving the platform.
A guiding principle behind Tracecast is to provide an intelligent layer on top of your existing sales tools, rather than fully replacing them. By integrating with your existing Salesloft cadences, Tracecast ensures brand safety by maintaining high quality messaging that’s already been green-lit by your team.
Get started today
To learn more about Tracecast’s integration with Salesloft, visit the Salesloft marketplace and Tracecast’s documentation. To get started with Tracecast, book a meeting with our team here.